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Starting LettuceSocial | Enabling Community Growth through Grassroots Marketing

Writer's picture: Max ZadehMax Zadeh

Updated: Oct 11, 2023

I believe small businesses are the engines of progress in our communities. They represent the hopes, dreams, and livelihoods of our friends and neighbors.


In America alone, over 33 million small businesses account for 99.9% of all enterprises. They employ 46% of the private workforce and create 2/3 of new jobs annually. Yet the statistics are stark - only half will survive past their first decade. They face steep challenges like funding shortages, fierce competition, and economic instability.


Small business owner serving a customer

Small businesses generate 51% of the U.S. GDP.


But these tenacious business owners continue hustling despite the odds. Their ideas and innovations literally build our neighborhoods. When we support them, we directly invest in the people around us.


So why is it so hard for them to thrive? Large brands dominate marketing, buying influence through ads and social media teams. Small businesses can't compete on this uneven playing field.


What if we could empower local owners with tools to take on the giants? An authentic way to spread the word efficiently? A path to turn local content creators into loyal customers?


Our Mission and Approach


At LettuceSocial, this is our mission. We built a platform to connect small businesses with local nano-influencers - everyday people in their neighborhoods with active social media followings. Instead of hiring agencies, small businesses can collaborate directly with these creators to make customized, engaging posts that feel far more genuine than any corporate advertisement.


LettuceSocial takes care of all the relationship management behind the scenes. We carefully match small businesses with relevant nano-influencers from their communities. Our tools and expertise free owners to focus on what they love - serving their customers.


When multiple creators highlight different aspects of the same shop, they attract diverse new customers based on their own unique tastes. Working with us brings businesses exponentially more localized exposure than any single agency campaign ever could.


Most importantly, we grow communities from within. Neighbors use their social media influence to support neighbors. Customers give back to the business owners who have already given so much to them. And new regulars discover wonderful local shops that need their patronage.


On top of that, when a nano-influencer walks through the door of small businesses to create content, that's a prospective loyal customer standing before them. Someone who already lives nearby, cares about their business, and fits their target demographic. During these partnerships, small businesses have the opportunity to delight the creators and convert them into lifelong fans.


Our vision is global, but our approach is local. We are starting in the U.S. with a dream to extend our impact worldwide, fostering community growth from within, one small business at a time. A world where small businesses have the tools not just to survive but thrive.


Join the Movement

LettuceSocial is not just a platform; it's a movement toward sustainable, community-driven growth. Together, we redefine the narrative of success, making it more inclusive, accessible, and rooted in communal prosperity.


If this resonates with you as it does with me, I hope you join our mission. Whether you're a small business owner looking for help or a social media user eager to support your community, we welcome you.


Together, we can empower our neighborhoods to grow from the grassroots up. The corporate giants won't know what hit them. But our small businesses will feel it - and thrive.


LettuceSocial - Real People, Real Results


Onward,

Max Zadeh

Co-founder and CEO - LettuceSocial

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