Influencer marketing is like getting a recommendation from a friend on social media. It's when businesses team up with people who have a good number of followers online. These folks, called influencers, use their social media to talk about a business's products or services in a way that feels real and genuine, kind of like showing off a cool find to their online friends. This helps the business get noticed by more people in a friendly, relatable way.

At LettuceSocial, a local nano-influencer is someone from your own community who has an active, public Instagram account. They usually have between 1,000 to 10,000 followers. These are folks who post content that's appropriate and safe for brands, and they're really good at keeping their followers engaged and interested. Basically, they're like the friendly locals who love sharing their favorite finds and experiences on Instagram with a bunch of people who trust what they say.

Influencer marketing is super effective for local small businesses. On average, you get $5.78 back for every $1 spent (compared to $2.12 return on every $1 spent on mailers). About 89% of marketers rate it as effective as or better than other channels. Plus, 71% of consumers are likely to buy based on social media referrals, and with micro-influencers, you get higher engagement in your local community.

Running an influencer campaign with LettuceSocial's nano-influencers is super budget-friendly and not a subscription – just a one-time payment with no strings attached. Our packages, priced between $100 to $400, are tailored for small businesses with limited marketing budgets. This range depends on the number and types of content you need. Small businesses can always return to our app to hire the same or different local nano-influencers, making it a flexible and affordable option to boost your business's visibility.

Use the App: Just hop onto our app and search for local nano-influencers using your business's zip code. Choose Your Influencer: Pick the nano-influencer you feel is the best fit for your business. Commitment Deposit: To show you're committed, you'll authorize a 10% deposit. It's just a hold on your credit card, not an actual charge until the influencer accepts your collaboration request. Business Page Setup: Once we receive the deposit, we'll set up a business page for you on our website and ask for the details we need. Free Offering Agreement: Decide what free offering you can provide to the nano-influencer. This lets them truly experience what your business is about, understand your story, and create genuine content. We Handle the Rest: We take care of connecting you with the nano-influencer and managing all the logistics, communication, and reminders to ensure a smooth and successful collaboration. Final Payment: The remaining 90% is charged to your credit card on file after the collaboration is completed and all requirements are confirmed by LettuceSocial.

In a typical LettuceSocial campaign, a nano-influencer has up to 30 days to fulfill all collaboration requirements. This 30-day period starts from the day the small business owner and the nano-influencer connect through LettuceSocial to kick off the collaboration. While nano-influencers usually complete their collaborations within 20 days, this isn't guaranteed. If needed, and with the approval of the small business client, this 30-day duration can be extended to ensure the collaboration meets both parties' expectations.

Choosing the right nano-influencers for your business on LettuceSocial is straightforward. When you use our app, just search using your business zip code to see a list of local nano-influencers, along with their Instagram handles. Clicking on these handles will take you directly to their Instagram accounts. Here, you can browse through their content to see if their style and approach align with your business's values and aesthetic. This way, you can make an informed choice about which influencer is the best fit for your business.

At LettuceSocial, we measure campaign success by providing analytics on the influencer's content performance, like engagement and reach. You can also track returns using promotional codes and point-of-sale software. While nano-influencers have the final say in their content to keep it authentic and engaging, this approach usually leads to better outcomes for your business.

LettuceSocial nano-influencers create Instagram in-feed posts and Reels for your business. Currently, our packages do not include Instagram stories. We're focused on Instagram for hyper-local reach, with plans to expand to Facebook and TikTok in the future.